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Social Cognition: Understanding Self and Others (Texts in by Gordon B. Moskowitz

By Gordon B. Moskowitz

An amazing textual content for undergraduate- and graduate-level classes, this available but authoritative quantity examines how humans come to understand themselves and comprehend the habit of others. center social-psychological questions are addressed as scholars achieve an figuring out of the psychological procedures concerned with perceiving, getting to, remembering, considering, and responding to the folks in our social international. specific realization is given to how we all know what we all know: the customarily hidden ways that our perceptions are formed through contextual elements and private and cultural biases. whereas the text's assurance is subtle and finished, synthesizing a long time of analysis during this dynamic box, each bankruptcy brings theories and findings right down to earth with vigorous, easy-to-grasp examples.

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Extra resources for Social Cognition: Understanding Self and Others (Texts in Social Psychology)

Sample text

The circle seems to change as we move around it). The same act, such as telling a joke with the punch line “A pig like that you don’t eat all at once,” can be perceived entirely differently if told at a party or during a presentation to a group of animal rights activists. The meaning shifts from funny to insensitive and stupid as the context shifts. In addition to the meaning assigned to a figural item changing when the ground changes, what is actually seen as figural can alter from person to person, depending on where we choose to focus our attention.

Psychologists scan the brain to get images of what sections of the brain are being triggered by various cognitive tasks. More sophisticated fMRI procedures can be used to allow us to get much more information besides what portion of the brain seems to be involved, but these issues are too complex for the current interest. ” Regarding the former question, the initial evidence points to unique brain areas dedicated to processing people as opposed to objects. Consider the following experiment of Mitchell, Heatherton, and Macrae (2002).

Sherif (1936) argued that whenever we perceive, we rely on reference points. That is, we use other elements in the environment as standards (such as when the outer circles in the Ebbinghaus illusion are used as a reference for evaluating the size of the inner circle). In object perception, the standards are typically other objects with which the target shares physical space. In person perception, when we are attempting to understand people, the norms of our cultures often serve as an internal frame of reference that we lean on in perception.

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