alpha brooks Book Archive


Cutthroat: high stakes & killer moves on the electronic by Stephen Keating

By Stephen Keating

A full of life, fast moving, unauthorized account of strength agents and sky-high bargains, "Cutthroat" is the only publication you need to learn to appreciate the avid gamers, the strategies, and the long run within the brutal telecommunications marketplace conflict among satellite tv for pc television and cable. In 1997, Rupert Murdoch’s information Corp. joined forces with EchoStar, Charlie Ergen’s upstart corporation, to create a satellite-TV powerhouse—nicknamed Deathstar. The cable knew its profitable monopoly was once threatened, and with TCI’s John Malone within the leading edge, cable fought again and held off the attack. How this deal lit up the sky sooner than crashing all the way down to earth exposes the oversized personalities, the high-stakes deal-making, the transferring alliances, and the ruthless politicking that encompass the pursuit of megabucks in telecommunications this day.

Show description

Read Online or Download Cutthroat: high stakes & killer moves on the electronic frontier PDF

Similar marketing books

Whisky: Technology, Production and Marketing (Handbook of Alcoholic Beverages)

Whisky: know-how, construction and advertising explains in technical phrases, the technology and expertise of manufacturing whisky, mixed with details from specialists on effectively advertising the product. global specialists in Scotch whisky supply special perception into whisky creation from the processing of uncooked fabrics, to the fermentation, distillation, maturation, mixing, creation of co-products and caliber checking out, in addition to vital details at the technique used for packaging and advertising whisky within the twenty-first century.

Marketing in the Emerging Markets of Latin America

Advertising and marketing within the rising Markets of Latin the United States offers a far wanted research of commercial and advertising in Latin the US. The ebook highlights the various features of the Latin American company and advertising atmosphere and the dynamic nature of nearby and nation markets. Addressing a wide number of ancient, political, financial, social, cultural and felony matters, the booklet deals specific insights into the big possibilities and demanding situations the zone offers for imposing potent advertising and marketing thoughts.

Brand Management: Strategy, Measurement and Yield Analysis

Construction a robust model calls for identifying the tangible features of the choices that hold the logo identify and the advantages the shoppers accrue from these advantages and the mental or emotional advantages of the goods. This inspiration can be defined as what 'value' skill to a customary unswerving consumer; and what, eventually, is the fundamental nature and personality of the emblem over the years.

The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents

The CMO Manifesto – A 100-Day motion Plan for advertising swap brokers is the basic guidebook for advertising and marketing executives who've been chartered to disrupt the established order and turn into leaders of confident switch at their businesses. according to examine with profitable CMOs from major organisations comparable to Anhueser-Busch, constancy, GE, common generators and Proctor & Gamble, the e-book combines tales, insights and instruments to assist advertising executives maximize the impression in their severe first a hundred days.

Extra info for Cutthroat: high stakes & killer moves on the electronic frontier

Example text

What are the stakes? The rules? The essence of the game is illustrated by one play. Page x In February of 1997, Rupert Murdoch, the Australian media pirate, and Charlie Ergen, a wily American hustler, announced plans to launch a killer satellite TV service nicknamed Deathstar. It lit up the sky, then fell to earth, undone by a cable mastermind named John Malone. How these players and others came to be, the way that they clashed and what happened next is a view to the future of the electronic frontier.

Grinding his boot heel a little deeper into Malone's back, Padden highlighted the cable industry's massive debt, eroding subscriber base and huge costs to rebuild for new services. " This was an allusion to the original Star Wars movie trilogy that Murdoch's Fox Studios was re-releasing into theaters. " Sky would prevail, said Padden, by redressing satellite TV's biggest failing: local channels. Technical and regulatory restrictions prevented satellite TV from offering popular broadcast signals to the vast majority of subscribers.

With Children, A Current Affair, The Simpsons and America's Most Wanted pulled in the 18- to 49-year-old eyeballs that advertisers covet. Murdoch typically leveraged his way into partnerships, took over, then moved on to the next conquest. News Corp. did not dominate any particular sector. But like a drop of blood in a glass of water, the nature and notoriety of Murdoch's deals permeated and colored the entire entertainment world. ''He's like a great white shark," John Malone once said in admiration.

Download PDF sample

Rated 4.78 of 5 – based on 18 votes