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Cross-national and cross-cultural issues in food marketing by Erdener Kaynak

By Erdener Kaynak

Improve your meals advertising operation with this thorough and business-savvy book!

Marketing and distribution similar judgements and guidelines are actually of paramount value on the earth of meals advertising and marketing. this is often because of the current nation of financial predicament in a lot of the area and the price potency concerns that has to be thought of in nations at various degrees of financial improvement. Cross-National and Cross-Cultural matters in foodstuff advertising examines nutrition advertising structures from around the globe to deliver you an figuring out of the possibilities and pitfalls in those components.

Cross-National and Cross-Cultural matters in foodstuff advertising evaluates the current kingdom and sure advancements of foodstuff advertising platforms in several nations. This ebook additionally presents conceptual frameworks for learning foodstuff advertising structures throughout international locations and/or cultures.

When learning meals advertising structures from various cultures, one needs to think about the political, cultural, and environmental features of the international locations concerned. Cross-National and Cross-Cultural matters in nutrients advertising and marketing presents the data you wish. during this publication you could research:

  • the U.S. chook export exchange
  • food industry segmentation in Europe
  • the yogurt industry within the eu Union (EU)
  • the connection among agricultural exports and fiscal development in Pakistan
  • ethnic area of interest markets for import
  • quality regulations and customer habit in several international locations . . . and more!

    Cross-National and Cross-Cultural matters in meals advertising and marketing has the data you will have in order to examine, design,and deal with powerful nutrients advertising and marketing platforms in an more and more worldwide economy.

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Extra resources for Cross-national and cross-cultural issues in food marketing

Example text

Some features of the PNW market have been changing. Washington used to be a large buyer of fresh Canadian pork but this region is increasingly supplied from the Midwest United States. Canadian shipments of fresh pork to Washington decreased by 50 percent between 1988 and 1995 (Table 3), although shipments of processed pork remained steady. However, Canadian shipments of fresh pork to Oregon rose by 1,113 percent over this time period and shipments of processed pork more than doubled (Table 3). SURVEY METHODOLOGY The survey applied three types of questions: quantitative scaling ques­ tions, qualitative questions and stated preference questions to evaluate the attitudes of the target group of retailers and distributors towards fresh pork.

The DRC measures the cost in terms of domestic resources for each dollar earned for exports or for each dollar saved for imported competing goods. Comparative advantage can be measured by dividing the calculated DRC by the ac­ counting exchange rate. If the ratio is less than one, then the country has an advan­ tage in the production of the commodity (Henneberry and Henneberry, 1989) 3. The rice variety developed by the International Rice Research Institute (IRRI). 4. Since the early seventies, Pakistan has been an extensive exporter of labor to the oil rich countries of the Middle East, and the developed world.

40 CROSS-NATIONAL AND CROSS-CULTURAL ISSUES IN FOOD MARKETING Results for Portland Retailers in Portland also identified price, meat color and fat trim as the most important attributes of fresh pork. Western Canadian and Midwest United States pork were not perceived to be expensive, and Western Cana­ dian pork was seen as the least expensive of these. While both types of pork were rated as having acceptable meat color (Table 6), Midwestern United States pork was perceived to have superior meat color to Western Canadian pork.

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