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Contemporary Research in E-marketing, Volume 1, 2004 by Sandeep Krishnamurthy

By Sandeep Krishnamurthy

Modern study in E-Marketing brings the intrinsically inter-disciplinary paintings of e-marketing, via educational researchers from a number of fields, to at least one outlet. This booklet fuels the cross-fertilization of rules and bigger dissemination of key learn options. Contributions from fields as varied as advertising, administration, MIS, conversation, desktop technology and finance provide publicity to state of the art rules with extensive scope and overseas concentration.

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Many people have come to accept that some amount of spam will probably be with us no matter what, just like theft, drugs, and pornography are. However, there are small but legitimate establishments who resort to spam because they can ill-afford the costs of advertising otherwise. The products of these companies impose a huge search costs on their intended customers. These search costs include obtaining the knowledge about the existence of a product or service, contact information, information on pricing, features, and performance, and information regarding discounts and other special offers.

1994). Marketing. In J. ), AMA management handbook. (pp. 23, 2-4), New York: AMACOM. , & Ringel, M. (2001). shtml D’Andrade, R. (1981). The cultural part of cognition. Cognitive Science, 5, 179-195. Dawkins, R. (1976). The selfish gene. Oxford: Oxford University Press. DeMarco, T. (1979). Structured analysis and system specification. New York: Yourdon. Flor, N. (1998). Side-by-side collaboration: A case study. International Journal of Human-Computer Studies, 49, 201-222. Flor, N. (2000). Web business engineering.

The results suggest that price discrimination, when feasible, will emerge as the dominant pricing strategy. Admediary profits, seller profits and participation rates, and social welfare, are all higher in most situations when the price discrimination strategy is implemented. Even the consumer surplus is higher for products and services with higher quality that involve larger search costs for consumers. Interestingly, sellers whose products incur lower search costs on consumers tend to send more sequential solicitations than sellers whose products incur higher search costs.

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