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CIM Revision card: Marketing in Practice (Cim Revision by Marketing Knowledge

By Marketing Knowledge

Designed in particular with revision in brain, the CIM Revision playing cards supply concise, but primary info to help scholars in passing the CIM tests as simply as attainable. a transparent, rigorously based structure aids the educational method and guarantees the main issues are lined in a succinct and available demeanour. The compact, spiral certain layout permits the playing cards to be carried round simply, the content material for this reason constantly being to be had, making them worthy assets irrespective of the place you're. good points similar to diagrams and bulleted lists are used all through to make sure the most important issues are displayed as in actual fact and concisely as attainable. each one part starts off with a listing of studying results and ends with tricks and guidance, thereby making sure the content material is damaged down into viable options and will be simply addressed and memorised Written particularly for revision reasons for this reason simply that includes the foremost suggestions that must be discovered * rigorously designed to let issues to be simply extracted and memorised with no clouding them in more info * Accompanies the CIM Coursebook and MarketingOnline web site to supply a whole suite of goods to aid the CIM skills

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N Environmental/life cycle: Not to be confused with product life cycle. Analysis of the impact of the product from cradle to grave (manufacture, distribution, use, disposal and recycling). g. pre-recorded DVDs are essential to the enjoyment of an entertainment centre, but are not made by the same company. Levels of Product. 3 shows the customer value hierarchy framework. At lower levels customers are provided with what they expect; all providers must supply this. To gain a competitive edge, something of benefit and value to the customer, above and beyond the expected benefit set, must be provided.

This is not static since customers’ expectations grow; the ultimate product is that which satisfies the dream needs of the customer. MARKETING IN PRACTICE 51 INTEGRATED MARKETING MIX: PRODUCT 52 Type of Product n Potential product: This form of the product is the ‘potential product’, which encompasses all the augmentations and transformations that the product might ultimately undergo in the future. These could be improvements in order to keep the product competitive within the market. g. customer service, after sales service and delivery.

At lower levels customers are provided with what they expect; all providers must supply this. To gain a competitive edge, something of benefit and value to the customer, above and beyond the expected benefit set, must be provided. This is not static since customers’ expectations grow; the ultimate product is that which satisfies the dream needs of the customer. MARKETING IN PRACTICE 51 INTEGRATED MARKETING MIX: PRODUCT 52 Type of Product n Potential product: This form of the product is the ‘potential product’, which encompasses all the augmentations and transformations that the product might ultimately undergo in the future.

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