By Donald A. DePalma
Compliment for company without boundary lines
"Don DePalma has supplied us with the main complete advisor for companies to compete within the period of globalization. enterprise without boundary lines is a phenomenal contribution to coping with within the worldwide period, with sensible info at the talents and data had to turn into an efficient participant within the worldwide industry. it is a must-read for managers who search to guide their organisations within the knowledge-based economy." –Abbas J. Ali, PhD, government Director of yank Society for Competitiveness Professor and Director institution of overseas administration Indiana college of Pennsylvania
"Don is going head-on at the most tough demanding situations dealing with huge corporations–and comes up with clean, actionable recommendation. It’s transparent that the following financial conflict can be fought at the ‘Eighth Continent’–this booklet unearths the recommendations that might win the arrival battles." –George F. Colony, Chairman and CEO Forrester learn, Inc.
"Now greater than ever, managers intend to make a robust enterprise case for focusing on international markets. Don DePalma writes from first- hand adventure with dozens of businesses, and he expertly weighs the demanding situations and some great benefits of ‘going global.’ enterprise without borderlines offers crucial insights and research that would support any measurement company craft a profitable overseas strategy." –Mary J. Cronin, PhD Professor of administration, Boston university
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Additional info for Business without borders: a strategic guide to global marketing
Even large minority populations such as Latinos in the United States or Turks in Germany ﬁnd themselves left out of the party. Meanwhile, international subsidiaries do the same thing that their parent corporations do: They create an online experience that makes sense for their majority domestic markets. com site. Companies that might have their international act together on the ground look fragmented and inconsistent on the Web. The Net: Most companies have a tough time offering an experience outside their home markets.
Reason 7: Increase Revenue and Share from Global Markets Revenue justiﬁcation for international expansion can take many forms. Here are just four that other companies have used to justify increased attention to the needs of buyers on the Eighth Continent: 1. Bald-faced pitch for more business. coms such as Amazon have the luxury of identifying markets whose citizens buy the most books or CDs. French automaker Renault feels that by making more product information readily available online in key markets, prospects will be more likely to buy a Clio coupe or a Scénic minivan.
Note: English, still the dominant language on the Web, will be a less effective means of communication as the percentage of non-English-speaking users increases. Not surprisingly, both approaches led to the conclusion that an interaction in our native language feels better, safer, and more controllable than does a transaction in even a second language in which we feel comfortable. You have a far better chance of generating leads, engendering trust, and creating buyers if you adapt your value proposition to the ways of thinking and the market realities of your international prospects.