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Big Pharma, Women, and the Labour of Love by Thea Cacchioni

By Thea Cacchioni

In 2010, Thea Cacchioni testified prior to the united states nutrition and Drug management opposed to flibanserin, a drug proposed to regard low sexual wish in girls, dubbed through the media the “pink Viagra.” She used to be one of the teachers and activists sounding the alarm concerning the loss of technological know-how in the back of the hunt for possibly profitable woman sexual enhancement drugs.
In her e-book, monstrous Pharma, girls, and the Labour of affection, Cacchioni strikes past the quest for a sexual pharmaceutical drug for ladies to invite a broader query: how does the medicalization of woman sexuality already impact women’s lives? utilizing in-depth interviews with medical professionals, sufferers, therapists, and different clinical practitioners, Cacchioni exhibits that, regardless of the way forward for the “pink Viagra,” heterosexual ladies usually now believe anticipated to tackle the task of coping with their and their partners’ sexual wishes. Their look for sexual excitement could be a “labour of love,” paintings that's stress-free for a few yet a chore for others.
An unique and insightful tackle the load of hetero norms in an period of obligatory sexuality, Cacchioni’s research may still open up a wide-ranging dialogue concerning the actual influence of the medicalization of sexuality.

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3). By 2013 sales of AndroGel, at US$874 million, had almost surpassed those of Viagra. ” campaign published in newspapers across North America, Europe, and Australia. ” The site even offers to email the results to visitors, who then can print them and bring them to their next doctor’s appointment. ” 26 Big Pharma, Women, and the Labour of Love Meanwhile, despite such competition, Pfizer’s Viagra remains the top-grossing and best-known sexual pharmaceutical on the market. Eventually, however, the expiration of Pfizer’s patent will leave the company vulnerable to competition from generic manufacturers that could offer the same substance at a lower price.

Their awareness of these limits, and their resignation to them, might indicate some of the paradoxes of this so-called post-feminist age. Chapter 4, “Sex Work: A Labour of Love,” considers the sexual division of relationship-based “sex work,” which has been particularly onerous for women following the liberalization, commodification, and (re) medicalization of sex in the mid- to late twentieth century. The majority of women in this study were not diagnosed with FSD. However, most of this predominantly urban, middle-class sample spent time and energy on improving their perceived sexual difficulties as advised by a range of medical and non-medical sex experts.

Although a vast network of Pharma-funded physicians from around the world has contributed to positioning FSD as a serious medical condition and branding medical attention to this diagnosis as a step towards women’s sexual equality and empowerment, among the best known are Dr Irwin Goldstein and Dr Jennifer Berman (along with her sister, Laura Berman). The careers of these particular doctors might represent an extreme, but they are nonetheless symbolic of emerging trends in the increasingly biomedicalized and commercialized world of health care.

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