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100 Great Marketing Ideas (100 Great Ideas) by Jim Blythe

By Jim Blythe

Are you trying to find a very good notion or a few notion to make your advertising more beneficial and leading edge? This ebook comprises a hundred nice advertising and marketing rules, extracted from the realm s most sensible companies.Ideas give you the gas for people and firms to create worth and luck. certainly the ability of principles may exceed the facility of cash. One uncomplicated suggestion could be the catalyst to maneuver markets, encourage colleagues and staff, and catch the hearts and imaginations of consumers. This e-book may be that very catalyst. each one advertising concept is succinctly defined and is by means of suggestion on the way it may be utilized to the reader s personal enterprise state of affairs. an easy yet in all likelihood robust ebook for a person looking new concept and that killer software.

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Sample text

Therefore, Betterware not only pay commission to the salespeople for any sales made in their area, even if the orders are placed by telephone or online: they also arrange for the salespeople to deliver those orders to the customers. This establishes the salesperson in a position where he or she is able to sell more to the customer. From the salesperson’s viewpoint, this system is eminently fair. After all, the customer may well have taken the email address from the brochure the salesperson had dropped off—so the bulk of the work had already been done.

The result is actually a cost saving, because less staff time is wasted on dealing with a problem—if a free meal in the cafeteria saves even half an hour of management time, it is money well spent. The net result is that IKEA runs with fewer staff than most comparable retailers, and scores much higher on customer satisfaction surveys. In practice • • Hire good staff to start with. Train them well, especially in terms of understanding the boundaries of their empowerment. • Don’t second-guess them.

Don’t second-guess them. If they were over-generous in handling a complaint, or believed a customer who was pulling a fast one, it won’t help if you start giving the staff member a hard time. • • Most people, staff or customers, respond well to fair treatment. Hire trustworthy people, then trust them. 30 • 100 GREAT MARKETING IDEAS 16 SPEAK THE CUSTOMER’S LANGUAGE Communication is not the straightforward process people often imagine. Although we tend to believe that communication is a linear process (someone says something, the other person hears it, the message got through) it is rarely that simple.

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